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Using WhatsApp to keep laundry customers updated

By Bryan Temple · · 4 min read

Send fewer, clearer messages

Customers do not need a message at every step. They need to know you have their clothes, when they are ready, and what they owe.

Three short messages beat ten long ones.

Use a business number

A separate WhatsApp Business number keeps orders out of your personal chats and lets more than one person answer.

Set your opening hours and a greeting so customers know when to expect a reply.

Make payment requests easy to act on

Every payment request should name the order, the amount, and how to pay. A customer who has to ask "how much?" pays later.

How Presso helps

Presso writes the payment request for you, with the order and the amount, and opens it in WhatsApp in one tap. Reminder emails go out on their own.

Questions people ask

Can WhatsApp send messages automatically?

Only through the WhatsApp Business Platform, which needs an approved account. Without one, a person presses send, which is how most small shops work today.

What if a customer does not use WhatsApp?

Keep email or a phone call as a fallback, and note each customer's preferred way to be reached.

Your laundry, running on Presso by tonight.

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